Customer reviews and other user generated content is becoming a "must have" for retailers to compete online. 50% of merchants surveyed have adopted the technology, according to a new report from The E-Trailing Group Inc. Of the merchants who have adopted customer reviews, 58% said improving customer experience was the most important reason for adding the program to there site. We find that

it helps potential buyers make a decision on the product that they are considering. It also helps us with customer satisfaction on each product we carry. If our customers don't like the product, we don't want to carry it

If I say the phrase, Orthodox author to you, what name comes to mind? Tolstoy? Dostoevsky? Perhaps a Theological writer like Bishop Kallistos Ware or Father Alexander Schmemann?

But, if you searched for the phrase Orthodox author using Google for the first few weeks of December 2007, you wouldn't find any of those famous authors at the top of the search results.

Instead, you would find Heather Zydek and Father Leon Castner .

I heard my wife screaming on the phone. I ran into the room, thinking something major was going wrong. Like a home invasion, or a fire or something.

Turns out, she was yelling at technical support because she couldn't get the Website our umbrella school uses to track grades and attendance to take her recent updates.

And your next one probably will too.

I know. You're not in technology. You build things, or you are in a services industry.

Technology projects? Who cares about those?

You should, because technology doesn't exist for its own sake. Technology is a tool, and businesses of all sizes have to leverage technology to get work done that can't be done any other way.