How To Get Customer Reviews
When potential customers come to your site and they do not see any product reviews and or ratings, the thought come. “Maybe it’s not a very popular item.” “If no one leaves reviews, maybe I shouldn’t be shopping here.” There are risk in the lack of reviews. If customers see no reviews for product after product , they may go to another site where they can read reviews. You may have just lost that sale. Experts say that 59% of consumers use product reviews to help them make a decision on their purchase.
It is common to see a retail site with a larger number of products and not a single review. So how does one get customers to write a review? Run a contest. “Write a review and win a chance for a $100 gift card.” Everybody loves a contest. You must ask customers to write reviews in order to get the process going. To kick off your customer review program email every customer who has made a purchase in the past year and ask them to write a review. After the review start coming in place the products with the highest rating in a highly visible area on your web site.
Three weeks after your order has been shipped is a good time to send your customer an email asking them to write a review. This give your customer a voice in influencing other shoppers and helping you determine the quality of your products.
Sample follow up letter
We would like to thank you for your recent purchase from www.corshops.com
We also would like to know your thoughts on our products and or service.
By submitting a product review you help us decide which products are best, giving you a forum to influence our product selection.