How To Build Web Links That Will Charm The Search Engines
How links from other sites can improve a web site’s ranking in search listings is one of the least understood aspects of search engine optimization.
“Link building has always been a part of search engine optimization” says Glen Chancy chief information officer of Corfun Inc, which helps web site owners optimize their search engine ranking. “Link building is powerful. One link or a handful of links can boost your ranking incredibly.”
What is a link
A link, also known as a hyperlink, is a
connection by a click to a specific area on anther web page, either within the same web site or to another web site. It’s linking to other websites that help move you up in the natural search rankings. As search engines strive to deliver relevant results they take a link from outside sites, directories and blogs as evidence that the page is relevant. In fact, outside links are such a valuable commodity in boosting a site’s listing in search engine results that online retailers looking to profit have come up with a wide range of tactics for making those links happen.
Where to Start
A good place to start is in a general directories and or niche directories. If you own a pub or a brewery www.FreeBeerBuddy.com is a good example of a niche directory. www.orthodoxbiz.com is an example of a general directory. Both types of directories can provide you with a source of outside links.
Directories span from free to paid options such as
Directory or for a list of free directories www.best-web-directories.com. By the way have you ever noticed that when you are searching for a business that
constantly shows up on the first page? But the best outside links are naturally-occurring. For instance, a web site article or blog.
If you decide to purchase a link it would be a good idea to purchase your link from a blog or web site that is relevant to your products or services.
Sponsorships of events can bring links from the originations own website. A thank you or testimonial on an outside site in relationship to service provided or a community event can also bring in outside links.
Blogs are fertile ground for link building. If you are not using a blog you are missing out on a great resource (for more info on blogs click here). As you place links (as we have done in this article) in different areas of your article, you get more traffic and then other links may show up that you were not actively pursuing. This happen to my website the other day. Here is an email I got the other day. “Just wanted to let you know that I found your website couple of days ago. it inspired me to brainstorm about how to get free beer and I wrote an article about this topic.
Please take a look and let me know what you think.”
So I responded by putting his article on my site with a link back to his site. That three minute of work quickly reaped 87 visitors to my site and 1057 people have read the article.
Online communities and social site are another area of potential source of outside links. I constantly post links to new products or promotions we are having on twitter and facebook. I have found people would want to be added to my friend list to keep up with what we had new and specials we are running.
Links are key to any search engine optimization program. You need good content with a sound architecture that is spider friendly. But just as important you need links pointing to your site.